Volvo has confirmed that it will be phasing out its Care by Volvo car subscription service, winding down operations in the UK.
As reported by Automotive News Europe, this marks the latest strategic u-turn for Volvo, which recently abandoned its goal to become an electric-only carmaker by 2030 and earlier in the year its ambition to achieve half of its global sales through online channels.
“Volvo Cars has begun the process of reviewing local market solutions to transfer active contracts to new partners with the aim of ensuring a seamless changeover of finance providers,” the Swedish carmaker said in a statement.
“The decision to move away from in-house leasing to a partner-based setup is to ensure we are providing products that suit customers’ needs, while at the same time ensuring we are allocating resources toward further digitsizing our whole business.
When Care by Volvo launched, customers were offered a two-year contract for €699 per month. This included maintenance, insurance, tyre changes, and digital concierge services like fuelling, cleaning, and package deliveries to the car.
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