Rolls-Royce Motor Cars gets behind London Craft Week


Rolls-Royce Motor Cars is marking the tenth year of London Craft Week through an exhibition of the luxury car brand’s incredible craftmanship at its flagship outlet in Mayfair.

The Berkeley Street dealership, part of AM100 group HR Owen, will have window displays of unique pieces demonstrating the luxury carmaker’s abilities in bespoke, tailored features from May 13 to 19.

For this year’s event, the marque has taken inspiration from London, home to some of the most famous luxury locations in the world, many of which themselves are marvellous examples of design and architecture.

“Craftsmanship lies at the very heart of Rolls-Royce with creativity nurtured at every turn. As a brand synonymous with perfection and craftsmanship, London Craft Week – a celebration of the very best of British craftsmanship – is a truly important occasion in our annual calendar,” said Boris Weletzky, regional director – UK, Europe, and Central Asia, Rolls-Royce Motor Cars.

“For the 10th anniversary of the event, I am delighted that our highly talented artisans from the home of Rolls-Royce at Goodwood have created a stunning portfolio of bespoke craftsmanship.”

LONDON BONNET
For this year’s event, artisans from the marque’s exterior surface centre have drawn inspiration from the famous haunts of London to create a true work of art: a map of London presented on the magnificent canvas of a Rolls-Royce Phantom bonnet. This bespoke bonnet, which features over 20 coats of paint and took over 100 hours to complete, includes a focus on Mayfair, the home of the exhibition, and a unique interpretation of some of London’s most recognisable landmarks, while it was finalised with a sign-written ‘London’ motif and the careful application of gold leaf highlights.

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LONDON ICONS DOOR CARD
Interior trim centre experts created a vibrant door card for the event. With a unique perforated artwork – in total this door card features a staggering 7,700 perforations – it includes Turchese leather covered with a layer of Scivaro Grey which, when perforated, reveals the Turchese undercolour, conjuring the impression of an aerial view of the River Thames. On the other side of the door, a vivacious Lime Green leather has been selected as the base leather colour, uncovered only when tiny perforations in the Scrivaro Grey overcoat create a contemporary yet abstract expression of the city’s world-famous architecture.

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PICNIC TABLE
Continuing the London theme, Rolls-Royce’s specialists working in the interior surface centre have created a beautiful picnic table that celebrates some of the city’s most famous buildings. To create this special picnic table, one highly skilled artisan spent over 50 hours cutting, pressing and assembling perfectly tessellated pieces before the picnic table was lacquered.



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