Motorpoint is set to open its 21st store in Norwich on December 6.
Discussing the new store and Motorpoint’s retail network expansion, Mark Carpenter, Motorpoint Group CEO, said: “At Motorpoint, we understand that whilst many motorists look for their next car online, the in-store experience is still an important part of the process and our customers love the opportunity to come in and speak to someone and make the final choice of car in person.
“Once Motorpoint Norwich opens on December 6 we’ll have fantastic coverage in East Anglia – meaning motorists won’t need to travel far should they want to test-drive one of the hundreds of cars on pitch or speak to the team about our huge range of cars we have for sale online.”
Motorpoint is offering complimentary vehicle transfers to Motorpoint Norwich until the January 26, meaning car buyers can have a vehicle from any Motorpoint store moved to Norwich free of charge.
As James Odell, general sales manager at Motorpoint Norwich, explains: “We’ll have over 200 cars available to drive away the same day when Norwich opens next month, but we want to make sure that our customers can benefit from the full breadth of choice available at Motorpoint.
“If a customer finds a car that they’re interested in online, but it happens to be at another Motorpoint store, we’ll arrange to have it moved to Norwich ready for them to look at in person. This means that customers can browse over 5,000 cars online knowing it’ll be delivered to the store at their request.”
The new store is located on Turnpike Close which is part of the Sweet Briar Estate.
Spotlight on the customer
In this issue:
What consumers really want – trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase – many private motorists need extra help before they take the plunge
Delighting used car buyers – it’s essential for retailers to offer tailored experiences and great value
Aftersales customer care – valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future – Steve Young, ICDP MD, gives AM an exclusive insight.
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AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
