Motors shifts gears to turbocharge Cazoo for market expansion

Motors has snapped up the Cazoo brand to transform it into a cutting-edge, mobile-first digital marketplace.

The business, which had been linked to the sale for some time, said it now plans to roll out an all-new Cazoo app followed by a new website featuring over 250,000 used car listings which will give car buyers a different way to find their next vehicle.

Motors will also invest heavily in the Cazoo brand to draw more car buyers to its platforms which includes partners like eBay and Gumtree.

The rapid demise of a company which once ranked among Britain’s hottest technology start-ups, fulfilled the dealership community’s expetations that Cazoo would find it harder than expected to disrupt the UK’s dealer marketplace.

Before it went out of business, however, Cazoo had invested tens of millions of pounds in sports sponsorship deals in a bid to capture market share. Barry Judge, CEO of Motors, said the brand value of Cazoo had been an important factor in the acquisition.

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