IAAF launches new parts advisor training programme


The Independent Automotive Aftermarket Federation (IAAF) has launched a new training programme for motor factors in the UK, aimed at supporting parts distributors – and the wider supply chain of suppliers and garages – to improve automotive parts sales performance.

​Working in partnership with IAAF service provider ASC WebCoach, the federation has conducted a pilot programme of its new Proactive Parts Advisor Programme, which focusses on proactive parts sales, effective customer relationships and compliant handling.

​Through a blended learning approach of virtual classroom training, coaching and 1-2-1 support, parts advisors have the opportunity of a short training session or a certified training course. All courses include training materials, support tools and videos to assist continual learning.

​The aim of this blended programme is to provide IAAF members with updated and refined customer handling skills, leading to better customer experience, increased performance and better staff retention.

​ASC WebCoach have been designing, developing and deploying automotive Virtual Training solutions since 2010 and classroom based or in-business training and coaching since 2004.

​Mark Field, IAAF chief executive said: “The new programme has far-reaching benefits and we have also seen a demand from suppliers and garages for this type of training.

​“Through working with the IAAF membership, the programme will be continually refined to meet the needs of the aftermarket and support staff retention and improved business performance.”



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