AM100 dealer Chorley Group invests £2m in new Peugeot franchises

AM100 car dealer Chorley Group is set to open three new Peugeot franchises in Blackpool and Ormskirk, with a third site slated for Wigan.

The new Peugeot franchise in Ormskirk joins Lancashire-based Chorley Group’s existing Vauxhall business. In parallel, Peugeot Blackpool is part of a comprehensive redevelopment that integrates Peugeot into its current Citroen business.

That facility now boasts a purpose-built multi-brand aftersales function and a state-of-the-art Citroen showroom.

Adam Turner, managing director of Chorley Group, said: “At Chorley Group, we are committed to elevating client experiences by offering choice and top-tier service. Our aim is to create sustainable destinations where clients can explore multiple brands in one convenient location, ensuring a seamless and enjoyable experience.”

Eurig Druce, vice president of Stellantis sales, added: “We’re delighted to expand alongside Chorley Group, a dedicated partner in the North West. Their substantial investments and focus on client satisfaction align perfectly with our values.”

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