A New Way to Compensate Sales Teams

Although the business environment is completely different than it was 20 years ago, the way most companies structure sales quotas and compensation has not evolved to keep up. To effectively compensate your sales team, follow these five steps. First, companies should determine their go-to-market maturity and set goals accordingly. They should then identify what is actually driving growth. Next, they should assess their current performance, evaluate their teams, and finally, create a new plan that more closely resembles their compensation goals.

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