The best wallpaper brands are the ones that make the task of online shopping a) fun and b) migraine-free. And no matter what kind of print you’re eyeing—damask, florals, you name it—a pattern on the wall serves as both art and decor, adding texture and character to your interior design. Additional benefits of an accent wall or 360-degree patterns include making your ceilings look higher and your wall hangings a little more interesting. With the influx of removable designs on the market, you might even be tempted to go full DIY on your walls every season, and we wouldn’t blame you. Here, a range of our favorite wallpaper brands that will completely transform your space.
The Best Wallpaper Brands, According to AD:
Serena & Lily offers a small, curated collection of nautical, floral, and patterned designs (many that include natural elements like monstera leaves and coral reefs) for dressing up a nursery or bedroom. Colors tend to be muted rather than bold if you want a subtler decor moment on your walls.
Serena & Lily Oceana Wallpaper
For Wedgwood fans, this antique-style print is a serene surprise. (Just keep in mind that it’s not removable before taking on a full project.) Pro tip: The brand recommends using a wallpaper liner if you’re working with uneven wall surfaces to keep the finished project smooth.
Serena & Lily Valley Wallpaper
Here’s another understated option with some subtle texture to it, available in pastels like pistachio, sand, and sky. Its muted colorways make a great backdrop to any design style, lending the whole room a sense of calm.
If you’re looking for more impactful wallpaper options, spin through Spoonflower’s assortment of designs. Their catalog spans practical to more out-there patterns, with thousands of options to match to your interiors—including a selection from independent artists. As the brand puts it: There’s a perfect print for every project.
Japandi Palms Wallpaper by Andrea Leonelli
This is a design-forward take on a neutral with plenty of decor flexibility that’s suitable for a nursery, foyer, or bathroom. Its take on midcentury patterning keeps it timeless in your space—the less need for repapering, the better. It comes in three color varieties and six papering options—from grasscloth to gold metallic to the good ol’ peel-and-stick.
Black and Cream Stars Wallpaper by Danika Herrick
The American colonial inspiration of this star pattern works especially well with a walnut bed, a carved stool, Shaker style pegs, and a big pewter jug. We also loved it styled as a ceiling accent with a simple pendant, or papering a long foyer. While we’re partial to the black and cream, the stars come in a wide variety of colors to suit your style.
The contemporary meets midcentury aesthetic of West Elm seamlessly carries through to their wallpaper collection. Patterns are geometric and playful but not kitschy, and accent walls abound.
West Elm Grasscloth Geo Wallpaper
Add this organic, playful peel-and-stick wallpaper to your wish list. Those who aren’t homeowners will love how easy the cleanup is for removable wallpaper when moving day rolls around. And when it comes to wallpaper motifs, simple is sometimes better—the soothing neutrals and distinct geometric pattern will elevate and simultaneously calm any room or nook.
West Elm New York Removable Wallpaper
This charming pick from West Elm is an homage to the city that never sleeps, filled with illustrations of bodegas, hot dog carts, West Village stoops, and even a Los Tacos No. 1 shoutout. New York isn’t the only city you can choose from, though—you can also find themed wallpapers for San Francisco, Palm Springs, Austin and beyond. Every square foot of this wallpaper reveals another charming New York detail, making it a great choice for a feature wall or maximalist bathroom design.
For fans of Rifle Paper Co.’s signature style—big florals, bold prints, and saturated colorscapes—you’ll be thrilled to see how it translates to the brand’s wallpaper collection. Woodland creatures and playful illustrations are also heavily featured, making this a great resource for decorating a nursery or child’s bedroom.
Hawthorne Wallpaper
We’ve all seen florals on lighter or pastel backgrounds, which makes this botanical print (in bolder hues like navy and black or subtler rose and gold) so fetching.
Rifle Paper Co. Fable Wallpaper – Mineral
This delicate and English countryside-inspired pastel pattern is another inspired choice. The storybook quality makes it great for a kids room, but it works just as well as a backdrop to a clean white bedspread with gold bedside sconces.
While browsing for furniture, we stumbled upon Anthropologie’s robust collection of elevated wallpaper designs. Their knack for hand-block prints, Renaissance revival, and arabesque designs make them a no-brainer for any room that you want to be an absolute showstopper.
Anthropologie Blossom Chinoiserie Mural
Anthropologie’s wallpaper selection includes sophisticated florals and chinoiserie, boho damasks, and truly special geometric patterns. (Don’t sleep on their wall murals too.)
Robina’s Dinner Party Wallpaper by GP & J Baker
For a dining room that delights, this dinner party wallpaper is just the trick. It might even outdo the table setting, which we’re envisioning with long gold candlesticks and a taupe tablecloth to keep things classic.
For traditional wallpaper designs with a dash of whimsy to them, Chasing Paper is a great choice. Their tiny floral prints, like this Marigold Block Print, are perfect for a foyer upgrade, a ’70s-style kitchen, or a child’s bedroom, but more literal prints are also up for grabs, like a freshwater fish pattern for the guest bath.
Chasing Paper Classic Stripe
For fans of cabana stripes, this design from Chasing Paper agrees with minimalists and maximalists alike. It’s tough to choose between these colorways, which are all great for different purposes: mud rooms, nurseries, beachy bathrooms, or a design-forward living room.
Chasing Paper Marigold Block Print
The hand-block style of this Marigold block print plays with antique floral patterns, bringing bohème without getting kitschy. We’d love it as a living room wall covering matched with some neutrals and bohemian styling—maybe some rattan?
Wayfair doesn’t miss a thing—hidden amongst their enormous catalog of affordable furniture and decor is a considerable collection of wallpaper. Every print and pattern under the sun is represented here, from chevron to toile to florals.
Bungalow Rose Ethan-Jay Peel & Stick Roll
This Italian tile-inspired temporary wallpaper is from Wayfair (and there’s much more where this came from). We love this as a backsplash for a “blah” kitchen, on the walls surrounding your soaking tub, or as panels on cabinets. The tiles have a distressed look and, honestly, look pretty close to the real deal.
Blue Mervyn Toile Roll by Laurel Foundry Modern Farmhouse
When in doubt, toile it out. Toile patterns are an easy way to introduce elevated detail. Their classic, subtle details keep things simple, but dynamic. Plus, they work in many different spaces—a bedroom (child or adult), a bathroom, a backsplash, or a living room decorated with early Baroque pieces.
Much like Wayfair, Target is another surprising source of affordable wall coverings (take their elegant Threshold x Studio McGee collaboration. They’ve helpfully broken down their wallpaper categories into categories like “stripes and plaid,” “geometric,” as well as color categories so your shopping experience can be far more blissful than overwhelming.
Floral Striped Wallpaper Pearl – Threshold designed with Studio McGee
Sometimes in the search for wallpaper, barrages of patterns can feel overwhelming. If you’re looking for something simple and stream-lined, but with a tasteful dose of personality, this floral wallpaper from Target in collaboration with Studio McGee hits the spot.
Threshold Woodland Vine French Blue Wallpaper
This watercolor print from Target’s Threshold collection has your name written on it if you favor subtle botanicals e. In a sea of floral wallpapers, this one stands out for its delicate design and versatility. We also love a vinyl wallpaper because it’s easy to clean and can withstand significant scrubbing and water damage. If your house is no stranger to some rough-housing, this is a good durable choice. Not to mention, the floral pattern might help to bring a sense of calm.
One thing we love about The Expert is that it does the sourcing for us. Among their catalog of niche, elevated designs is Schumacher, a perennial classic in wallpaper specialists and an AD favorite. If there’s one company that knows how to churn out a timeless print, it’s them. Besides Schumacher, you’ll also find other gorgeous standouts from names like Lee Jofa and Rose Tarlow, encompassing pages of elaborate, joyful, one-of-a-kind prints.
Lee Jofa Birds & Cherries Wallpaper
This is just one of many delightful prints on The Expert. We couldn’t help but include this wallpaper, even if might require a little extra interior design work.
Schumacher Etruscan Stripe Wallpaper
It doesn’t get more classic than this slightly embellished stripe from Schumacher. There’s not a place in the house this wouldn’t suit, but we’re dreaming of it covering a very long hallway, or (appearing in a Wes Anderson film).
For print enthusiasts, Farrow & Ball had you in mind when putting together their catalog. Every pattern (and there are many) comes with upwards of six color variations so you can find one that suits your style best.
Farrow & Ball Aranami Wallpaper
For art nerds, there’s an undeniable Kanagawa wave quality to this print. The actual inspiration for this print is “kiri-e, the intricate Japanese art of paper cutting,” F&B explains. We could picture this intricate marine pattern on a bathroom wall.
Farrow & Ball Enigma Wallpaper
It can be hard to locate a geometric wallpaper that doesn’t look so much like the garish backdrops to reality TV kitchens. This one does a wonderful job of closely considering how design can complicate a space without overwhelming it.
Lulu & Georgia may be better known for its furnishings, but trust that some of the designer and luxury names on their roster (from Sarah Sherman Samuel to Scalamandré) have plenty more to offer in the wallpaper realm as well. From checkerboard prints to graphic lines and patterns, we’d recommend this collection for anyone who loves a grasscloth moment, some precious floral patterns, or whimsical illustrations.
Checkerboard Wallpaper by Sarah Sherman Samuel
Just shy of painting your own mural, get yourself a wallpaper that looks hand-finished. We’re picturing this muted checkerboard print all over the place—as a kitchen wall covering, a bedroom backdrop, or the base for a bright, fun-loving living room.
Two Tone Stripe Grasscloth Wallpaper By Nathan Turner
The texture of this two-tone wallpaper is meant for anyone who isn’t scared of graphic lines. Grasscloth is also beloved for its ability to regulate humidity and provide sound insulation, so you’re tackling more than just chicness with this choice.
